For us working in the British tourism market this year has definitely been one unlike any other. Unlike a lot of businesses we close during the winter season, opening each year for Easter when the weather (hopefully) takes a turn for the good and the days lengthen.
When lockdown was announced we were getting ready to open for the year and we had to contact all guests to explain that we couldn't open as planned. Like many, we initially thought that the lockdown would last for a few weeks... and at that point had no idea that it would actually be mid July before our first guests would arrive for their long-awaited holiday.
It should be no surprise that those lockdown months when we couldn't welcome guests were steaming hot and breaking records daily for the sunshine and temperatures!
In the end we were open for eight weeks out of 52! So it's fair to say we have been planning for 2021, how we can operate in a Covid-safe way, and how we can react quickly whatever this pandemic and the government guidelines throw at us.
